Tonative is an AMMONIA-FREE demi-permanent water dye, which ensures smoothness and naturalness without harming the hair. In addition, it was developed to promote high fixation since it has nano particles that stick to the hair cuticle by releasing oxygen, thus providing increased color durability and evenness. It can be used as a toner or dye simply by varying the percentage of oxidant, promoting shine, treatment, and perfect color distribution.
Benefits
Delivers the same fixation as a permanent dye, providing shine, softness and perfect color distribution. It can be used as a toner or dye, depending on the variation in the percentage of oxidant. Differentials
Demi-permanent dye with a higher concentration of pigment that makes the color last longer. VEGAN and AMMONIA-FREE* product.
*Tonative contains no ammonia, it contains MEA (monoethanolamine). Aligns the cuticles, reduces frizz and provides softness.
Recommendation
For all types of hair.
Active
Nano Pigments and Cupuaçu butter. Developed using cutting edge technology. The nano pigments stick to the cortex of the hair without the need of using ammonia.
